Many of us dream of writing a bestseller and making it big. But the book writing and publishing industry is very challenging. It’s important to know the truth about book sales and the difficulties of starting a writing career. This knowledge will help you decide if writing a book is right for you.
Key Takeaways
- The book publishing industry is highly competitive, with an overwhelming number of new titles released each year.
- The average non-fiction book sells less than 250 copies per year and less than 2,000 copies over its lifetime.
- Achieving the status of a bestselling author with over 100,000 copies sold is an extremely rare feat, happening to only about 200 books per year.
- The expectation of selling millions of copies and getting rich from book sales is deeply unrealistic for most authors.
- Using a book as a marketing tool to promote one’s expertise or business may be a more viable path to profiting from your writing.
The Harsh Reality of Book Sales
Many of us who write dream of our work being top sellers overnight. But, the book world is tough. The latest book sales statistics show some hard truths.
The Staggering Number of Books Published Annually
Every year, about 300,000 books come out in just the U.S. This flood of new titles makes it hard for one book to really shine.
The Dismal Average Book Sales Figures
A typical non-fiction book only sells about 250 copies a year. And in its whole life, only around 2,000 copies. These numbers are much lower than what writers often hope for.
The Minuscule Chances of Selling Over 100,000 Copies
Industry info tells us that roughly 200 books out of 300,000 can hit 100,000 copies each year. This tiny chance means 0.07% of books truly making it big.
The Myth of Overnight Success and Riches

Many writers imagine their book becoming a bestseller overnight, making them famous and wealthy. Very few books sell a substantial number of copies. In reality, only about 20 books each year hit the 1 million sales mark.
The Unrealistic Expectation of Selling Millions of Copies
The world of publishing is a tough place, with many books struggling to find readers. Book sales expectations need to be grounded in facts. While some books do become hits, for most authors, success comes from using their book to showcase their skills or business.
The Indirect Path to Profiting from a Book
Smart authors see their book as more than just a means of making money. They view it as a marketing tool to reach new clients or grow their business. So, even if sales numbers aren’t massive, the book can still be a big win for them.
Why You Shouldn’t Write a Book

The book writing challenges and book writing pitfalls are real. It’s important to know the tough parts about getting published. Reasons not to write a book show a hard truth. Book sales numbers, dreams of quick success, and the myth of a fancy “writer’s life” can be misleading.
Before starting your book, think hard about why you’re doing it. Few authors become famous or rich from book sales. Most books don’t hit bestseller lists or make their authors well-known.
Instead of dreaming of success through your book, look at other ways. Using your book as a marketing tool or to show your knowledge can be better. Setting realistic goals is key. Know the reasons not to write a book before you spend a lot of time and effort.
The choice to write a book is big. It’s important to know what it really takes. If we set realistic goals, we can avoid the mistakes others have made. This is true for many budding authors.
The Elusive Dream of Literary Fame
The search for fame in book publishing is exciting but challenging. Many wish to be a well-known writer. Yet, very few reach such high levels of recognition.
The Scarcity of Truly Famous Authors
About 15-20 living people are truly famous for just writing. Most well-known authors are known for other things like politics or being a star. This shows how rare it is to be seen as a literary giant.
The Misconception of Bestseller Lists Equating Fame
Making it onto bestseller lists might seem like a fast track to fame. But in truth, not all important books make these lists. True literary fame is about influencing culture, not just selling a lot.
Understanding the publishing world helps us see fame is hard to get. It’s important to set reasonable goals for our writing. True success might look different from what we first imagined.
